Tap here to turn on desktop notifications to get the news sent straight to you. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. They are meant to pique the interest of journalists, who may seek to cover the topic further.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Worst case, a badly-written press release simply makes your firm look clueless and stupid. For example, a while back I received a press release containing the following sentence: With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Provide some good quotes.
Have him say something memorable and personal, if possible. Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story. Send them something personal.
You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release. Luckily there are plenty out-of-work reporters out there right now. The first two have a little biz-blab in them, but are still reasonably effective.
The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Nov 10, · A press release is the quickest and easiest way to get free publicity. If well written, a press release can result in multiple published articles about your firm and its products.
Nov 13, · Follow these eight tips to write a great press release that will make your company look professional, accessible and attractive to writers looking for stories. 1. Grab attention with a good headline. A press release is the document that is issued to the press explaining the story that you, or your organisation, wishes to convey.
Writing a press release is not difficult and there is a fairly standard structure that most press releases take. The "news" in your news release has to be obvious, or else your notice will be on a fast route to the recycle bin.
The first step is figuring out exactly what message you are trying to . Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. Then, write a brief sentence paragraph that sums up the main point of the press release%(64).
A news release, also called a press release, can turn out to be an extremely valuable advertising investment for your new company if you take the time to write it correctly.