Your value proposition is the crunch point between business strategy and brand strategy. Good strategy tools exist only to help you focus on getting the right things done. The value proposition sits at the pivot point of the entire business model.
A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
The simple yet highly effective copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service: Take a look Value proposition this information from the Lyft homepage: Firstly, Lyft does score some points for including several step-by-step images of the Lyft experience, helping visitors visualize what taking a ride with Lyft is like.
However, look at the copy for the first step of the process. Also, while clearly explaining the final stage of the process — paying and rating the driver — this information implies that there is a final definitive action required by the user, something Uber does not.
For a service built on the notion of efficiency and convenience, this is a big deal. Take a look at the copy. Jony Ive freejonyive Apple knows how crowded and competitive the smart device market is, so rather than focus on a specific feature — virtually none of which are unique to the iPhone or iOS — the company instead opts to focus on the experience of using an iPhone.
The official iPhone site also touches on several of the genuinely unique features of iPhone and iOS to make its case, including security: The copy also clearly states that Unbounce is primarily aimed at marketers a clear indication of understanding and appealing to a highly specific target audienceas well as the fact that users can create mobile-responsive landing pages, which itself addresses a very specific need or concern for some marketers.
Great stuff all around. For the uninitiated, Slack is a workplace productivity and messaging app.
However, while this might seem like the value prop of virtually every productivity app on the market, Slack has several advantages that support its core value prop of making collaboration simpler.
For one, few if any other productivity apps boast as many integrations as Slack does. All your tools in one place. Search your entire archive. Digit — Save Money Without Thinking About It The world of personal finance is another ruthlessly competitive space, and there are tens of thousands of apps designed to help people manage their money more effectively.
The key differentiator of Digit from other savings apps is that the process is entirely automated.
Saving can be a major financial hurdle for many people, especially those on reduced or limited incomes. By automating the entire process, Digit offers users a completely hands-off solution to saving.
CrazyEgg — Website Behavior Tracking at an Unbeatable Price Figuring out precisely how people are using your website is a major challenge for many businesses.
Want to make your site better? Users can see cursor movements, scroll depthand all sorts of other cool behavioral tracking features that let them really understand how people are interacting with their website.
That no other service provides more functionality and insight for a better price, with as little hassle, as CrazyEgg does. This list tempts would-be users with the prospects of making their budgets go farther, advocating for site changes using actionable data, making testing and analytics easier and more efficient, as well as the promise of more conversions and heightened engagement.
Dan Shewan Originally from the U.ou have 5 or 10 seconds to make your first impression with the hiring manager or recruiter. In those crucial 10 seconds, a ‘value proposition’ has more pow. Value proposition refers to a business or marketing statement that summarizes why a consumer should buy a product or use a service.
Prior to Proposition 13, local agencies independently established their tax rates and the total property tax rate was the composite of the individual rates, with.
This is a long article, but it’s jampacked with value proposition examples, and I promise you’ll leave knowing what the heck your value proposition is.
Value Proposition (VP) What is Value Proposition?
Seaspan’s Vancouver Shipyards is honored to be the Non–Combat Shipbuilder for the Royal Canadian Navy and Canadian Coast Guard under the National Shipbuilding Strategy. Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.