Pestle analysis of Coca-Cola. Coca-Cola was established in the year at Atlanta, Georgia. The company ranks top in non-alcoholic beverage industry and also in the marketingdistribution and production of its concentrated syrup.
Stephen, The graph above best describes the normal curve of a product life cycle. Coca Cola has too many brands to be evaluated in the most accurate manner, hence in this product life cycle, the top and most well-known brands shall be considered which can potentially as well generate a significant turnover for Coca Cola.
Here are few of the list: Coke lemon, Diet, caffeine freecherry, lime, vanilla Coca-cola external marketing audit essay.
Pepper recently purchased off of Cadburys Schweppes 3. Dasani various flavors of water 5. Sprite lemon and lime carbonated soft drink 6. Fanta Diet, Berry burst, fruit twist, apple splash. Product Development This is the stage where there is the occurrence of the majority of the marketing planning.
The product is being selected and developed by the marketing. The marketing also identify and select the target market as well as the ones responsible for the marketing mix and marketing plan.
Although it is considered to have a pre-launch so that there will be attempts to build a good awareness among customers most particularly if such product they released is a radical new innovation.
It is expected at this point in time that Coca Cola may not be making profit at this point of time as a lot of investment is going on the promotion of the product, the costs of setting up and production.
The design of the product and planning of the product are proceeding on this stage as well as the market research.
Introduction Stage When the product is first launched and has been made known in the public starts the introduction stage of the product sales and revenues are probably low at this point in time, customers on the other hand have not had much contact with the product and can be slow to recognize the product as a superior to previous offerings.
Advertising cost is expected to increase It is expected to have high advertising cost such as companies are trying to increase their levels of awareness of the customers as well as the acceptance of the customer of the new product.
Announcing the product before it is being launched is one of the best strategy that can be used by the company to build up anticipation of the product although the risk of alerting competitors who can develop products that can compete.
As such, this strategy is intended often only done when a company has a unique offering, computer game, new film, computer game or technologically superior device such as the iPod or iPhone.
Growth Stage Once customer awareness and acceptance of the product has grown, the growth stage has been commencing and hence there will be a phenomenon that an ever increasing customers being to buy the product and thus there will be a rapid growth of revenue. The self-reinforcement cycle happens during this stage: It is the stage were growth could be experienced in a gradual manner in Coca Cola.
At this stage, the product is still not making a lot of money gained from sales as being injected back into the promotion of the product. At this stage the product is becoming well known and beginning to pay back some of the setup costs.
This report provides a complete & comprehensive analysis of The Coca-Cola Company which includes an overview of the industry the compan Fair Use Policy; Marketing Audit For Coca Cola Enterprises. Print Reference this Marketing Essay Writing Service Free Essays More Marketing Essays Examples of Our Work Marketing Dissertation Examples. Essay on Operations: Coca-cola Company. Mike Cascino 11/12/13 MKTG Coca-Cola: A Marketing Leader Worldwide The Coca-Cola Company is not only the leading brand in the soft drink marketplace but the leader in promoting and selling products as well. Marketing Audit For Coca Cola Enterprises. September 27, There's a specialist from your university waiting to help you with that essay. Tell us what you need to have done now! With the aid of PEST, SWOT & A ; other analysis, the internal & A ; external environment of CCE has been analysed. Coca-Cola operations extend across
Maturity Stage Customer demand is generally more stable when a market reaches maturity, and thus this stage is actually the stage where Coca Cola is expected to be most profitable as the company as generally established its position in the market and its share in the market and can work things out to exploit it.
There is less incentive for new entrants to enter the market as the rate of sales growth slows in this phase and therefore the incumbent can concentrate on the maximization of profits.Marketing Assignment Solution on International Marketing Audit and Plan EXECUTIVE SUMMARY This marketing audit and plan outlines the feasibility of success for Ostrich Leather from Hastings Ostrich, Australia in India, which is a new market for Hastings Ostrich.
Free Essay: Executive Summary The North American Industry Classification System (NAICS) code for the Coca-Cola Company is (U.S. Census Bureau, ).
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Uploaded by /5(7). Coca Cola: Brand Audit Introduction The Coca Cola (commonly known as Coke) is an international carbonated soft drink brand headquartered at Atlanta in United St. This free Marketing essay on Essay: Coca Cola is perfect for Marketing students to use as an example. Coca-Cola marketing plan Essay RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy (s) Pham Chung An Kha (s Koch 1 Marketing Plan for Coca-Cola Company Coca-Cola Company Marketing Plan Daniel Koch Buena Vista University March Koch 2 Table of Contents.