Building a strategy for social media

Social media can be used for a variety of purposes. Is your brand being represented the way you want it to on social media?

Building a strategy for social media

Instead, focus instead on targets such as leads generated, web referrals, and conversion rate. For inspiration, check out our posts on the social media metricssocial ads metricsand social video metrics that matter to your business.

You may want to track different goals for different channels, or even different uses of each channel. For example, Benefit Cosmetics focuses on achieving brand awareness through its paid social campaigns, but measures acquisition and engagement for organic social posts.

This will make it easier for you to show the value of your work and get executive buy-in and investment. Start developing your social media marketing plan by writing down at least three social media goals.

Building a strategy for social media

Learn everything you can about your audience Create audience personas Knowing who your audience is and what they want to see on social is key to creating content that they will like, comment on, and share. Try creating audience personas.

These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them.

For instance, you might instinctively think that Facebook is a better network for reaching Baby Boomers than Millennials, but the numbers show that Millennials still outnumber Boomers on the platform.

Social media analytics can also provide a ton of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social.

Defining Your Buyer Personas

These insights allow you to refine your strategy and better target your social ads. Jugnoo, an Uber-like service for auto-rickshaws in India, used Facebook Analytics to learn that 90 percent of their users who referred other customers were between and years-old, and 65 percent of that group was using Android.

They used that information to target their ads, resulting in a 40 percent lower cost per referral. This analysis will also help you spot opportunities. For example, maybe one of your competitors is dominant on Facebook, but has put little effort into Twitter or Instagram.

You might want to focus on the networks where your audience is underserved, rather than trying to win fans away from a dominant player. Engage in social listening Social listening is another way to keep an eye on the competition. Or, you might spot a specific post or campaign that really hits the mark, or totally bombs.

Keep an eye on this information and use to it evaluate your own goals and plans.

Don’t do the same thing everybody else is doing

Ask yourself the following questions: Who is connecting with you on social? Which social media sites does your target market use? How does your social media presence compare to that of your competitors? Your audit should give you a clear picture of what purpose each of your social accounts serves.

To help you decide, ask yourself the following questions: Is my audience here? If so, how are they using this platform? Can I use this account to help achieve meaningful business goals Asking these tough questions now will help keep your social media strategy on track as you grow your social presence.

These imposter accounts can be harmful to your brand never mind capturing followers that should be yoursso be sure to report them.

You may want to get your Facebook and Twitter accounts verified to ensure your fans and followers know they are dealing with the real you.

Set up accounts and improve existing profiles Determine which networks to use and how to use them As you decide which social channels to use, you will also need to define your strategy for each network. Twitter, on the other hand, is designated for customer service.

Notice that Facebook and Instagram outrank even email for this purpose. These one-sentence declarations will help you focus on a very specific goal for each account on each social network.

I've shared my full social media strategy that I used to grow a social following from 0 to 5, followers in 3 months. Easy to follow with real examples. Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success. 7 Step Social Media Marketing Strategy Checklist 1. Create Social Media Marketing Goals That Solve Your Biggest Challenges. The first step to any strategy is to understand what you want out of your efforts. Social media marketing isn’t about flipping a switch and calling it a day.

In general, make sure you fill out all profile fields, use keywords people will use to search for your business, and use images that are correctly sized for each network.Nov 06,  · If you do start building a good relationship with somebody who has a large followership, then a good strategy is to interview them for your site or social media.

There are several advantages to this. One of them is that an interview with somebody big in the industry will excite your own followers.

It is the foundation of any social media strategy. To build the foundation, you need to use the demographics and psychographics. Demographics is a great source of useful statistics including location, age, education level, ethnicity, number of children, religion, marital status etc. First, you’ll learn how to build a cross-platform social media content strategy, then download your social media content strategy template.

When you’re done, you’ll have a documented strategy to guide your efforts to success. To benefit from social media, you need to build a clear strategy that takes into account what you're trying to achieve, who your customers are and what your competition is doing. Erika started managing social media on the university level in August Previously, she spent six years working for VCUarts in a number of different roles in both the Admissions and Communications offices with a focus on recruitment strategy and social media communications.

Social media marketing is the use of social media platforms and websites to promote a product or service.

Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success.

7 Step Social Media Marketing Strategy for | Sprout Social